MARKET RESEARCH? WHO NEEDS IT!
In subtext 171 we reported an attempt by a Stretford resident to obtain more information on UA92 via a Freedom of Information request to the University. Despite being given the old ‘commercial in confidence’ brush off, the resident persisted, with follow-up questions seeking more detail relating to the University’s first response. The information revealed in that reply is intriguing. The resident wanted to know what market research had been conducted which convinced the University that UA92 was a viable proposition. It turns out the answer was… not very much.
Lancaster regularly carries out research into the national student market and it was information from this, rather than anything specifically relating to UA92 and Stretford, that informed its decision to go ahead. Despite the claims made by Gary Neville and his pals that local young people would benefit from UA92, it turns out that they will not be targeted any more than those in the UK as a whole. The only differentiation in projected numbers is between ‘domestic’ and ‘international’. Then there is the matter of student retention, already a cause for concern for the Bailrigg campus. According to the publicity, potential UA92 students will be ‘non-traditional’ in that they are less likely to aspire to a university education and will not have the qualifications to enter ‘traditional’ HE. These are precisely the type of students likely to drop out, yet Lancaster’s projections for UA92, according to the FOI response, are based on ‘average non-continuation rates informed by HEFCE’s data’. In other words, the University is assuming that the UA92 drop-out rate will be in line with that of the sector as a whole.
The Stretford resident also wanted to know what information had been gathered on students’ likely disposable income, on car ownership, on public transport usage, on local domicile – all those factors that would justify Trafford Council’s contention that UA92 would be a key driver for local regeneration. The University’s response was that no research had been conducted in any of these areas. So, what justifies Trafford Council’s optimism? Have they conducted their own research, or have they, like Lancaster, been swayed by the charm and celebrity of Gary and the boys? No doubt these and other UA92 questions will be on the minds of voters in the May local elections, where ‘Tory flagship council’ Trafford could be lost to Labour. Should that happen, we’ll be into a whole new ball game,as they say.
(With thanks to the excellent ‘M32 Stretford Masterplan and UA92’ discussion group on Facebook for this information)
In what we think was its first mention of the Gary Neville University since the story broke a year ago, SCAN ran a head to head, ‘for / against’ opinion piece on the subject. subtext readers may be surprised to see that the author of the ‘against’ piece was a member of staff, not least a member of staff who was happy to be named (‘big shoutout’ to Dr Jacob Phelps, FST). More surprising, however, was that the ‘for’ piece came from an anonymous source. Not only was SCAN unable to find someone willing to put their name to a defense of the Gary Neville University, SCAN was unable to find a member of staff to write one! The author refers to themself as ‘a student’. Is UA92 so embarrassing that even students won’t put their name to opinion pieces defending it, or did SCAN get so close to the deadline without someone willing to support it that they hastily ghostwrote any old bobbins?
Whoever wrote the piece claimed that the ‘naysayers have given no clear, coherent argument against UA92…’
Clearly they haven’t been reading subtext for the past year!
LU TEXT LOST AND FOUND
The public pressure against the Class of ‘92 continues to mount, and it continues to make the national press. This time, campaigners are unhappy with the idea of Gary Neville & co taking over Turn Moss, which is green belt land and a habitat of local wildlife. By our count, the Class of ‘92 has had to withdraw and rejig every bit of planning permission they’ve applied for, and their property development efforts are become increasingly unwelcome and irritating to residents, as reported in a number of national media organs: