Tag Archives: Target Talent Curriculum

SPAWT!

SALFORD QUEASE

When asked if Gary Neville had ‘shopped around’ other universities before settling on Lancaster as his business partner, the Vice-Chancellor didn’t ‘believe’ this to be the case. It turns out that this actually was the case, and that Gary had had extensive talks with Salford University about a partnership. Indeed, it was a surprise to many observers that Salford University was not the partner of choice. As it turns out, Salford had enjoyed a fruitful relationship with the Class of 92 stretching over several years, culminating in a formal partnership agreement in 2014. Gary stated at the time that the partnership was ‘a central part of our vision and we’re really lucky to be able to make the most of the enthusiasm and skills of some fantastic students and the incredible facilities at the University.’ Professor Amanda Broderick, the Pro Vice-Chancellor and Salford Business School Dean who had brokered the partnership, said that the ‘internship, placement and research opportunities for our students through our exclusive partnership with the Class of 92 are incredible.’

The deal was sealed with the award of an Honorary Doctorate to Gary ‘for his work promoting the importance of sustainability in the sports and property development industries’. Yes, the same Gary Neville whose property development company plans to disfigure the Manchester skyline with the tallest high-rise ever built in the city, and whose Salford City FC development is set on colonising the Turn Moss open green space (see subtext 175), was given an academic award for environmental sustainability.

Over the next 18 months the partnership blossomed. Salford students got to work and develop their skills with a group of high-profile football celebrities, while the Class of 92 got… quite a lot. Nearly 70 pieces of art, ‘hand-picked by Manchester United legend Gary Neville’, were produced by students to adorn the bedrooms and public areas of the newly-opened Hotel Football. Design students helped develop the Class of 92 brand, Fashion students designed their high-end sportswear, and Film students were responsible for filming key scenes for the BBC documentary about Salford City FC, ‘Class of 92: Out of Their League’. It is not known if the students were paid for their efforts. The partnership’s future looked so rosy that Salford began recruiting extra staff to support it, creating two new professorships in Sports Business and Sports Enterprise. Prior to this, Salford University was notorious for wholesale staff-cutting in order to reduce costs. The most recent instance had been just months earlier, when modern language degrees were axed and teaching staff made redundant.

This happy period culminated in a proposal by Gary to create ‘Academy 92’. This envisaged a major local regeneration project based on building a new stadium for Salford City FC and would involve Salford City Council, Salford NHS Trust and Salford University as major stakeholders. Based in teaching facilities at the new stadium, university staff would deliver sports science, sports rehabilitation and physiotherapy education as components of existing Salford degree programmes. The partnership looked all set to go on to even greater things.

And then it all went pear-shaped.

In December 2015, Gary was appointed manager of Valencia FC, owned by his friend and financial backer Peter Lim, and where brother Phil already had a coaching role. Then Professor Amanda Broderick left Salford to take up a new post as CEO of Newcastle University’s London campus. With these two driving forces off the scene, the project lost momentum. One might have thought that another member of the Class of 92 would have taken up the baton. Alas, it appears that nothing much happens with their various enterprises unless Gary is directly involved.

Neville returned the following March after his brief and inglorious reign at Valencia to announce that the Class of 92 would be withdrawing from its Memorandum of Understanding with Salford to develop the new stadium complex. To use a technical footballing term, this was a bit of a sickener for Salford. In vain did they try to win back Gary’s favour but the reality was that his thinking about ‘Academy 92’ had moved on and, as we understand from Salford insiders, he did not believe that Salford as an institution had the necessary academic strength and reputation to further his ambitions. By now he was no longer thinking of his Academy as a mere adjunct to Salford City FC but as being a university in its own right, hence his approach to Lancaster. He may have been guided in his thinking by Professor Amanda Broderick, who continued her association with him long after she left Salford. In January 2016 she became a director of the newly-formed Education 92 Ltd, (75% owned by Gary Neville) which was to become the holding company for UA92. She left in December 2016 and received a fulsome joint tribute acknowledging her key role in the thinking behind UA92 from Gary and our very own Mark E Smith:

‘We would like to thank Amanda for her considerable work in progressing this project to the point of launch. She has played a leading role in the development of the core education innovation which is the foundation upon which UA92 is being built.’

subtext is confident that we have not heard the last of Professor Broderick’s contributions to UA92 and look forward to her again taking an active part in its development. As to her old employer, all they can do is sigh and reflect on what might have been. As they say, a sickener… or maybe a bullet dodged?

***

TWO DAYS SHALT THOU LABOUR

New light has recently been shed on the UA92 curriculum, thanks to some nifty undercover work at a recent UCAS recruitment fair by an activist from the Save Turn Moss campaign in Stretford. According to a UA92 representative, all teaching is to be packed into the first two and a half days of the week, with Wednesday afternoons given over to sport, and the remaining two days for work placements and for part-time students to get on with their day jobs. Yes, it will be nothing but fun! fun! fun! if you are lucky enough to become a UA92 student and join Gary’z matez.

Unfortunately, there was no information forthcoming on how the 5 compulsory ‘Target Talent Curriculum’ modules would be delivered under this split-week format. These modules make up 40% of the curriculum so a little clarity for prospective students would have been helpful. The UA92 Prospectus doesn’t assist much either. It states that students ‘can expect traditional workshops and lectures, alongside hands-on sessions, internships, placements and volunteering’ but with no information as to how these are to be weighted. The only information given on assessment for the Target Talent Curriculum is that it will be portfolio-based and ‘assessed on your individual development journey’. Imagine trying to get that one past a QAA audit in the old days.

***

SEND THEM TO COVENTRY

Our Stretford sleuth, who works in a university, raises an interesting point regarding the UA92 split week. If teaching is confined to half a week, and UA92 is to be a teaching-only institution, this implies fractional contracts for teaching staff. No doubt this is an issue that will be of concern to UCU Regional Officer Martyn Moss, currently engaged in discussions with UA92 about trade union recognition. It may be a surprise to readers that this is not already covered by UCU’s current agreement with Lancaster but as UA92 is a separate entity (although 40% owned by Lancaster) there is no obligation to recognise any union. This is the line that has been taken by Coventry University and its wholly-owned subsidiary, CU Coventry. The latter offers ‘no-frills’ degrees at reduced fee levels and pays its staff below the nationally-agreed pay scales and on inferior conditions of service. Its management has refused to recognise UCU or any other union and instead has set up a ‘Staff Consultative Group’ and signed a union recognition agreement with it (see https://www.ucu.org.uk/CovUniShame) An indication of things to come down Stretford way?

***

TURNROUND FOR TURN MOSS

Kate Green, Labour MP for Stretford and Urmston, has at last come off the fence and given her support to those objecting to Gary Neville’s plans to take over large tracts of green space for his Salford City FC expansion plans. Stretford residents (and some local Labour councillors) have been frustrated by her previous support for the Trafford Masterplan, which has the development surrounding UA92 as its centrepiece. Indeed, after her meeting earlier this year with Lancaster VC Mark E Smith, she declared herself to be ‘reassured’ by what he had said about the quality of the enterprise (see subtext 171).

So why the change of heart? Could it be that, after many years of Tory control, Trafford could be taken by Labour in the forthcoming local elections? Kate Green certainly thinks so, as reported in a recent article in The Guardian: https://www.theguardian.com/politics/2018/apr/15/labour-sets-its-sights-on-trafford-the-only-tory-borough-in-greater-manchester

It seems that the Save Turn Moss campaign has had a significant impact in the area, including in the more well-heeled, traditionally Tory-voting parts. The current Tory-run Council has done itself no favours with its cack-handed and insensitive responses to the genuine objections of residents concerned about their dwindling stock of public green space. The indignation sparked by the opposition to the money-making plans of a gang of millionaire footballers may just tip the balance come election time on 3 May. The Class of 92 have often been quoted as ‘wanting to give something back’ to the area. Wouldn’t it be ironic if what they gave back to Trafford was its first Labour administration in fourteen years?

SPAWT!

TRAINING GROUND MOVES

News from Manchester of continuing local opposition to the onward march of Gary Neville’s Barmy Army (subtexts passim ad nauseam). The campaign this time is to protect Turn Moss, a stretch of open green space on the outskirts of Trafford. The Council is backing Gary’s plan to turn this public amenity into the headquarters and training ground for Salford City FC, owned by Gary and his billionaire financial backer Peter Lim.

According to local opposition group Save Turn Moss, this will involve ‘building a new floodlit 3G football pitch with 4.5 meter enclosed fence, building sports changing facilities; the development of a new football training facility including 3 enclosed (fenced off) training pitches for SCFC, goalkeeper training pitch, running mounds, changing/office facility, gym; removing healthy mature trees, drainage, extension of car parking area, highways alterations, erecting bollards at the entrance and other works’. This would then be leased back to Salford City FC, but only after the development costs had been paid for by Trafford council tax payers. Although the plan is for the new facilities to be open for public use, there is considerable scepticism about how much access local residents will be allowed. It has emerged that the new Salford City FC centre will also be the main sports facility for UA92, whose students will have first dibs on use. (Readers may well wonder how all this squares with the noble conservation sentiments expressed by ‘Green Lancaster’ but hey, it’s not on our doorstep).

None of these details were made clear during Trafford Council’s ‘consultation period’, and residents are understandably up in arms about it, catching the attention of local media, including Granada Reports. Nearly 900 objections have been lodged with Trafford Council and it is anticipated that this will reach 1000 by the deadline of 28th March. Organisers hope that the local opposition will cause a re-think by Trafford Council, or at least encourage some discussion about how, as one activist put it, ‘we can get something for people who aren’t Gary Neville or UA92’.

Further information on the plans, the local opposition and the green space under threat can be found at https://saveturnmoss.tumblr.com/

***

HAIL TO THE FOUNDER

Recruitment firm Anderson Quigley’s search for the ‘Principal and Chief Executive’ for UA92 continues. As revealed in subtext 174, the ideal candidate doesn’t need to have any experience of HE, but being able to provide ‘a disruptive approach to teaching and learning’ is a must. But, needless to say, what will most concern candidates will be the amount of dosh on offer. Perhaps mindful of the public outcry over bloated VC wage packets, Anderson Quigley are somewhat coy about specifying a salary range, which will be agreed with the successful candidate. Other goodies will include ‘a generous holiday allowance, a direct contribution pension scheme, a range of positive lifestyle benefits and perhaps a share scheme’. The recent revelations about VC expenses perks should provide some insight into what ‘positive lifestyle benefits’ will encompass. And a ‘share scheme’ as well!

So far there has been little information on the selection process, apart from the fact that the final decision will be taken by a nine-member panel. Readers will no doubt be intrigued as to how the selection panel will identify the candidate with the most ‘disruptive approach to teaching and learning’. (Candidates could do worse than take a few tips from UUK, who have shown themselves to be the leading experts in this regard). However, it is a very distinguished panel, and includes the VC, the Principal of Trafford College, the CEO of Trafford Council and other Lancaster University senior officers. And top of the list, with the simple but eloquent title of ‘Founder’, is Gary Neville, whose own career as Man Utd and England right-back exemplifies what is meant by a ‘disruptive approach’.

For readers who may be interested in getting a glimpse of those making the shortlist, interviews for the post will take place at the University on 27th April. We’ll let you know when we find out where.

***

ANOTHER GLORIOUS VICTORY FOR SUBTEXT

In subtext 174, we noted that recruitment firm Anderson Quigley described UA92’s Target Talent Curriculum as being ‘underpinned by 10 principles that prepare UA92 graduates for the workplace’… before going on to list 11 principles. We can now report that, in another glorious victory for subtext, the firm has corrected the error on its website. Eleven was the correct number all along, and the text has been amended accordingly. Which is a relief – the thought of UA92 having to drop ‘survival’ or ‘life skills’ or ‘self and peer group analysis’ from its remit for the sake of clarity just doesn’t bear thinking about.

***

COMPETITION

What is a ‘disruptive approach to teaching’ anyway? We were somewhat glib to suggest that candidates should take tips from UUK, and would like to offer some serious suggestions as to what it might entail.

Candidates who have a ‘disruptive approach to teaching’ may, for example: set off campus fire alarms during peak periods; enter exam halls with an airhorn and casually blast it at random intervals; deliver lectures in a sort of raspy whisper; have open book exams with magic 8-balls instead of textbooks; set group work but in every group there’s a saboteur; set presentations but every time a speaker says ‘ummm’ they get a little electric shock; have everyone come to your lecture but you aren’t actually there and when everyone is seated the doors lock and a voice on a loudspeaker says ‘I’m sorry to have lured you here under false pretenses’; in the middle of a gym session, have an elephant fly out of the score clock with a parachute to see how the students react; set problems which are insoluble due to missing data or logical flaws, then berate students who complain; start every lecture with ‘welcome to logical positivism 101, please leave now if you’re in the wrong room’ (unless you’re teaching logical positivism); respond to all student feedback with ‘I know you are, but what am I?’; arrange for major campus building works during term; set up an electronic attendance monitoring system which doesn’t work and then use up valuable lecturing time logging in students whose phones won’t connect.

We welcome contributions from readers who might have their own ideas on what constitutes a ‘disruptive approach to teaching.’ To the usual address, please.

***

BAD MARKETING NEWS

Who, really, is UA92 aimed at? A read through the 2019-20 undergraduate prospectus has left subtext none the wiser.

Clearly, UA92 needs to target the local market. Trafford College is a partner institution and it’s easy to imagine UA92 developing as a collaboration à la Lancaster University and Blackpool & The Fylde College. So how will students from Lancashire, Cheshire and Greater Manchester be persuaded by UA92? Well, according to the prospectus, if you come to UA92 then you can ‘do as a real northerner and get stuck into a ‘proper pint’ at a ‘proper pub’ – there are lots of them.’ Erm. Right. Meanwhile, if you like music (from 20 years before you were born), ‘Joy Division, The Smiths and The Stone Roses have all called Trafford their home.’ Quite how this is relevant to today’s applicants is not explained.

How about recruitment from overseas? Given the Class of 92’s much-publicised South East Asian business connections (see subtext 158), careful marketing to China, Malaysia and Singapore will be critical. We wonder, then, what some of Gary & Co’s investors will make of the description of the links between the Class of 92, Lancaster University and Microsoft as the ‘UA92 Golden Triangle’. Let’s look that term up on Wikipedia, shall we? ‘The Golden Triangle is one of Asia’s two main opium-producing areas. It is an area of approximately 950,000 square kilometres that overlaps the mountains of three countries of Southeast Asia: Myanmar, Laos and Thailand.’ Oh dear.

Come to think of it, the very name ‘UA92’ could have unfortunate connotations in some markets, particularly the USA, where it might be interpreted as a very tasteless pastiche of Flight UA93. Did anyone think of this?

The subtext collective would like to make clear that we aren’t making any of this up. There’re 70 pages of this – UA92-Master-Prospectus-Digital – and we encourage readers to submit their own analysis of UA92’s marketing strategy to the usual address.

***

IT’S RAINING UA92’S

There’s exciting news for those interested in UA92 Manchester, as detailed information about the project has now been published online. According to the blurb, ‘our academy provides unparalleled opportunities for aspiring professionals to study university degrees in football business, coaching and/or related industries alongside their football training programme, giving them the best chance at a successful career in the beautiful game, whether on or off the pitch.’ Students will be ‘based at our inspiring campus in Manchester’, with direct access to ‘world-class coaches’ including former MUFC assistant manager Mike Phelan, and a number of 100% scholarships available to the best players.

We can see you’re looking a bit confused …

… ah, sorry! Did you think we meant UA92? We were referring to UA92 (see subtexts 171 and 174), the venture backed by Burnley FC director Brendan Flood and his ‘football university college’ UCFB, launched in partnership with Bucks New University: https://www.ucfb.com/programmes/ua-92-manchester/

Whilst we suspect that UCFB’s appropriation of the UA92 name, backed up with several registrations at Companies House as discussed in the last subtext, amounts to little more than gentle trolling on Mr Flood’s part, subtext continues to wonder whether the titans behind Gary Neville University have factored UCFB’s ambitions into their forward planning. UCFB can showcase ready-made facilities at Etihad Stadium and Wembley. Gary and the boys can only respond with artists’ impressions and planning applications. One-nil to the Blues…