Waitrose working to encourage sustainable food production
BerryWorld has been working with Waitrose for the past 19 years to supply soft fruit from the best growers around the world to give Waitrose customers a consistent year-round offer. BerryWorld is a shareholder in a breeding company that breeds new varieties of soft fruit to give a better eating experience for the consumer and a sustainable future for all involved in the supply chain.
Sustainability is a cornerstone of the business: this involves assisting growers worldwide in developing the best production techniques, while having a positive impact on the environment by, for example, enhancing on-farm biodiversity to develop staff and ensure that the business is sustainable.
The Hall Hunter Partnership is a large grower for BerryWorld and a significant supplier to Waitrose. Over the past 10 years, the Partnership has made considerable efforts to transform a largely arable farm to a soft fruit farm. In this video, David Kay, General Manager, gives an introduction to Hall Hunter and Tuesley Farm, emphasising the importance of sustainability to the business.
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