GENDER STEREOTYPING MASTERCLASS

‘Our emails display our brand just like a letterhead or a business card,’ noted a news item on 14 February, launching Lancaster’s new email signature template files:
Four templates are provided at:
There’s plenty of advice and guidance: email signatures need to be useful, lawful and, of course, accessible to screen readers. Moreover, ‘Lancaster University is an inclusive place to work and learn and therefore, we would encourage people to include their gender pronouns on their email signature.’
Righty-ho. Let’s look at this template text, then:
Jo Bloggs | Postgraduate Programmes Officer
Linguistics and English Language | Lancaster University
Pronouns: He/Him/His
Working hours: Mondays, Tuesdays and Wednesdays 9am to 4pm
Personal Assistant: Ms Jane Bloggs: j.bloggs@lancaster.ac.uk
Excellent, so we have Mr Jo Bloggs the officer and his loyal personal assistant, Ms Jane Bloggs. That Athena SWAN renewal’s going to be a doddle, eh?
And yes, we know that equality is about a lot more than email templates. We’re sure that the imminent equal pay audit will show how much the Gender Pay Gap at Lancaster is closing, given the institution’s work to actively improve it.

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