This picture on the University homepage is pretty poor and not inviting AT ALL. Subconsciously, it just does not work:
The main focus of the picture is the father figure and not the offspring who is on the visit day. Offspring is set back behind the tour guide and behind the parent. Offspring is looking at the ground. Do you really want Subway in the background of the home page? Thankfully the Chemist’s window is advertising hayfever tablets, could have been worse.
There are so many better backdrops for a photo to advertise the University via the homepage. Have the guide, the young person on a visit day (looking ahead), have the parents but not in the forefront and have a decent architectural backdrop.