After organizing an exciting event on the 16th of March 2022 and analyzing the collected data, the Good Place Innovation team has prepared a report highlighting the key insights. Yesterday, we invited the Lancaster BID manager, Tony Johnson, to the studio to share our ideas and learnings with the BID. The keynotes of our presentation are highlighted as follows:
• The lack of stores on campus, particularly grocery shopping and having meals, encourages students to go to the city.
• On the other hand, transportation between the university and the city is time-consuming and expensive.
• Furthermore, Lancaster could offer the students a larger variety of leisure activity options to keep them in the city for further exploration. Even the available options are not announced effectively among the students.
• Partnership with Stagecoach to offer more student discounts, appointing student ambassadors to communicate the events, and presenting the concepts such as the “Night Bazaar” as a seasonal event may improve the current situation.
• The university would love to invite local businesses to explore the campus and offer them an ideal benchmarking opportunity for local businesses to analyze their competitors on the campus.
After the presentation, we delved more into the available recommendations to enhance and turn them into feasible options for future actions. It was really fascinating to see how the collaboration between the researchers and the Lancaster BID manager improved the initial ideas and led to generating more practical ideas and next steps. We are all super excited to witness the changes our ideas can initiate and are proud of ourselves to help make contributions to the city we now call home.
The final version of the presentation is available for download.