18 November 2015: Gender-blind marketing: businesswomen's perceptions of airline services

18 November 2015: Gender-blind marketing: businesswomen’s perceptions of airline services

The upcoming Mobilities Reading Group will take place Wednesday, 18 November from 4PM-5PM in the Mobilities Lab (Bowland North B37, Lancaster University).

This week’s reading is Sheena Westwood, Annette Pritchard, and Nigel J. Morgan’s “Gender-blind marketing: businesswomen’s perceptions of airline services”. Thanks to visiting postgrad Samantha de Wit for the suggestion.

Everyone is invited to attend and discuss!

Please contact me at s.thulin(at)lancaster.ac.uk for a PDF of this reading.