LIP logoThe Language, Ideology and Power research group (LIP) is based in the Department of Linguistics and English Language at Lancaster University.  We investigate the way language and other semiotic resources are used to communicate, legitimate and instantiate social identities and relations in a variety of discursive contexts. As such, our work falls broadly in the field of Critical Discourse Studies (CDS), an approach to discourse and discourse analysis which focusses on the way social issues are constructed through text and talk. Our research addresses, for example:

  • The discursive construction of refugees, asylum seekers and migrants in media and political communication
  • The discursive representation of animals
  • Discourses of health and illness
  • Discourses of political protest in online news and social media
  • Identity in gendered discourses and discourses of sexuality
  • Identity and legitimation in corporate communication, advertising and branding
  • Language policy and representations of minority languages
  • Right-wing populist discourses

In addressing such issues, our research draws on a variety of theoretical/methodological approaches, including:

  • Argumentation Theory
  • Cognitive Grammar
  • Conceptual Metaphor Theory
  • Computer Mediated Discourse Analysis
  • Corpus Linguistics
  • Ethnography
  • Multimodal Discourse Analysis
  • Rhetoric
  • Systemic Functional Linguistics

We have strong ties with other research groups in the department including the Cognitive Linguistics Research Group, the Research in Gender, Language and Sexuality Group, the Literacy Research Centre and the ESRC Centre for Corpus Approaches to Social Science.

We welcome new members, visiting researchers and guest speakers. To sign up to our mailing list please contact Chris Hart.