Benabdellah and Benstaali (2025) Oh Silly Daddy Pig! A Positioning Analysis…

Uses Bamberg's (1997) narrative positioning framework to explore portrayals of post-feminist masculinity in Peppa Pig's Daddy Pig character. Argues that hegemonic masculinity is becoming less popular in children's media in favour of 'softer' masculinities and stronger female characters. However, the analysis is purely qualitative and does not offer any quantitative insights. Useful for those interested … Continue reading Benabdellah and Benstaali (2025) Oh Silly Daddy Pig! A Positioning Analysis…