Uses Bamberg’s (1997) narrative positioning framework to explore portrayals of post-feminist masculinity in Peppa Pig’s Daddy Pig character. Argues that hegemonic masculinity is becoming less popular in children’s media in favour of ‘softer’ masculinities and stronger female characters. However, the analysis is purely qualitative and does not offer any quantitative insights. Useful for those interested in changing representations of masculinity, particularly father/patriarch roles.
Benabdellah, F. Z., & Benstaali, L. (2025). Oh Silly Daddy Pig! A Positioning Analysis Of Post-Feminist Masculinity In ‘Peppa Pig’ Cartoon Narratives. The Journal of Studies in Language, Culture, and Society, 8(4), 488–500. https://univ-bejaia.dz/revue/jslcs/article/view/828