Uses Bamberg's (1997) narrative positioning framework to explore portrayals of post-feminist masculinity in Peppa Pig's Daddy Pig character. Argues that hegemonic masculinity is becoming less popular in children's media in favour of 'softer' masculinities and stronger female characters. However, the analysis is purely qualitative and does not offer any quantitative insights. Useful for those interested … Continue reading Benabdellah and Benstaali (2025) Oh Silly Daddy Pig! A Positioning Analysis…
Author: Caitlin McAteer
Eissa et al. (2025) Investigating the construction of gender stereotypes in the animated movie Mulan…
Combines feminist stylistics and conversation analysis to investigate gender stereotypes in Mulan (1998). Argues that Disney represents Chinese society as patriarchal and stereotypical in its attitudes to women, with female characters used to reinforce sexist ideals. Offers an overview of feminist linguistics, including analysis at the levels of word, phrase/sentence, and discourse. Mostly qualitative analysis, … Continue reading Eissa et al. (2025) Investigating the construction of gender stereotypes in the animated movie Mulan…
Meerbergen and De Ridder (2026) Global or glocal heroes in PJs? A multimodal analysis…
Explores the impact of globalisation and 'glocalisation' on children's animated media through focusing on portrayals of female characters in Disney's 'PJ Masks' series, looking at the original and two international dubbed versions. Qualitative multimodal discourse analysis found that different countries add their own 'local flavour' to dubbed shows, including through the construction of differing gendered … Continue reading Meerbergen and De Ridder (2026) Global or glocal heroes in PJs? A multimodal analysis…
Okuley et al. (2025) A critical discourse analysis of selected animated cartoons of African origin
Performs a CDA investigating 3 African animated films aimed at children: 'Mark of Uru'; 'The Secret Princess'; and 'Lady Buckit and the Motley Mopsters'. Mostly qualitative analysis, although some quantitative elements are present. Found that, as well as the presence of positive narratives e.g. 'team spirit', ideologies which upheld patriarchal ideals and sexualised women were … Continue reading Okuley et al. (2025) A critical discourse analysis of selected animated cartoons of African origin