Strategy matters for all organisational matters – Guest Blog – Robert Demir (Lecturer in Strategic Management)

In the opening paragraph of Exploring Strategy, one of Europe’s best-selling strategy textbooks, the authors make a very distinctive claim about the importance of strategy: “Strategy is a crucial subject. It’s about the development, success and failure of all kinds of organisations, from multinationals to entrepreneurial start-ups, from charities to government agencies, and many more. […]

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