The team

Our team consists of a multidisciplinary group of researchers from the fields of Computer Science, Economics, Ethnography and Carbon Profiling. Links to individual pages can be found below.

Principal Investigator

Adrian Friday (Computer Science)


Kim Kaivanto (Economics)

Mark Rouncefield (Ethnography)

SME / Expert consultant

Mike-Berners Lee (Carbon Profiling)


Philomena Bacon (Economics)

Adrian Clear (Computer Science)

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