Why do certain products and services just click with customers? We’ll explore the secret behind modern start-up success.
Why do certain products and services just click with customers? The secret behind modern start-up success is the Jobs To Be Done method – a way of understanding customer’s motivations even more deeply than they do themselves, and then designing products, services and marketing around that understanding.
Throughout the day, we will explore the JTBD framework and you will have the opportunity to apply the framework to your organisations through interactive workshop sessions:
This event is funded through European Regional Development Funding and is open to Cumbrian SMEs only. ERDF eligibility rules apply, for more information please contact firstname.lastname@example.org
This event is for SMEs based in Cumbria with less than 250 FTE employees, turnover less than 50m euros, balance sheet total less than 43m euros.