Uses Bamberg's (1997) narrative positioning framework to explore portrayals of post-feminist masculinity in Peppa Pig's Daddy Pig character. Argues that hegemonic masculinity is becoming less popular in children's media in favour of 'softer' masculinities and stronger female characters. However, the analysis is purely qualitative and does not offer any quantitative insights. Useful for those interested … Continue reading Benabdellah and Benstaali (2025) Oh Silly Daddy Pig! A Positioning Analysis…
Tag: Cartoons
Okuley et al. (2025) A critical discourse analysis of selected animated cartoons of African origin
Performs a CDA investigating 3 African animated films aimed at children: 'Mark of Uru'; 'The Secret Princess'; and 'Lady Buckit and the Motley Mopsters'. Mostly qualitative analysis, although some quantitative elements are present. Found that, as well as the presence of positive narratives e.g. 'team spirit', ideologies which upheld patriarchal ideals and sexualised women were … Continue reading Okuley et al. (2025) A critical discourse analysis of selected animated cartoons of African origin
Vogt (2022) A Critical Discourse Analysis of Transgender and Gender Nonconforming Characters in Children’s Animated Series
Uses Critical Discourse Analysis and an overview of critical theory, in general, to analyse and understand Transgender and Gender Nonconforming Characters in popular modern children’s cartoon series. Takes a qualitative approach and samples episodes from 20 different cartoons and looks at five major themes these characters represent. As well as discussing the language used around … Continue reading Vogt (2022) A Critical Discourse Analysis of Transgender and Gender Nonconforming Characters in Children’s Animated Series