Thompson and Zerbinos (1995) Gender roles in animated cartoons

Examines male and female characters over 175 episodes of 41 different animated cartoons from the 1990’s to assess for their association with stereotypical gender roles and how they compare to previous studies on cartoons from the 1970’s. Only quantitative analysis with no examination of specific linguistic features in context, however good for a general overview of pattern trends in the conformity of cartoon characters with traditional gender roles in the 1990’s. Relevant for those interested in how the presentation these stereotypical gender roles in animated cartoon characters have changed over time.

Thompson, T. L., & Zerbinos, E. (1995). Gender roles in animated cartoons: Has the picture changed in 20 years? Sex Roles, 32(9), 651–673. https://doi.org/10.1007/BF01544217