{"id":713,"date":"2016-10-21T12:19:40","date_gmt":"2016-10-21T12:19:40","guid":{"rendered":"http:\/\/wp.lancs.ac.uk\/factor\/?p=713"},"modified":"2016-10-21T12:20:47","modified_gmt":"2016-10-21T12:20:47","slug":"distex-talk-fuoli-analyzing-corporate-trust-repair-discourse-using-corpus-and-experimental-techniques","status":"publish","type":"post","link":"https:\/\/wp.lancs.ac.uk\/factor\/2016\/10\/21\/distex-talk-fuoli-analyzing-corporate-trust-repair-discourse-using-corpus-and-experimental-techniques\/","title":{"rendered":"DisTex talk: Fuoli – Analyzing corporate trust-repair discourse using corpus and experimental techniques"},"content":{"rendered":"

FORGErs may be interested in the inaugural meeting of the DisTex research group<\/a>. Their first speaker will be Matteo Fuoli<\/a> (Lund University). Details of his paper are below:<\/p>\n

Title<\/strong>
\nAnalyzing corporate trust-repair discourse using corpus and experimental techniques<\/p>\n

Abstract<\/strong>
\nTrust is a valuable relational asset for companies, and an important precondition for their legitimacy. But trust is also a fragile commodity; it takes a long time to build, and just moments to destroy. In this talk, I will present the results of two studies that investigate how companies use discourse strategically in order to restore public trust in them after episodes of wrongdoing. In the first study, I combine Appraisal theory (Martin and White, 2005) and manual corpus annotation techniques to examine the trust-repair discourse strategies deployed by BP\u2019s CEO in his letters to shareholders after the Deepwater Horizon oil spill of 2010. In the second study, I use experimental methods to test the perlocutionary effects of two basic strategies that are commonly used by corporations in situations where trust is at stake: apology and denial. These two studies offer new insights into the discursive dynamics of trust, and demonstrate the usefulness of mixing corpus and experimental methods for the analysis of discourse.<\/p>\n

Time & place<\/strong>
\n1600, Mon 24th<\/sup> Oct, County South B89<\/p><\/blockquote>\n

All are welcome to attend.<\/p>\n","protected":false},"excerpt":{"rendered":"FORGErs may be interested in the inaugural meeting of the DisTex research group. Their first speaker will be Matteo Fuoli (Lund University). Details of his paper are below: Title Analyzing corporate trust-repair discourse using corpus and experimental techniques Abstract Trust is a valuable relational asset for companies, and an important precondition for their legitimacy. But […]","protected":false},"author":77,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"series":[],"class_list":["post-713","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"episode_featured_image":false,"episode_player_image":"https:\/\/i0.wp.com\/wp.lancs.ac.uk\/factor\/files\/2018\/11\/cover_2000.png?fit=2000%2C2000&ssl=1","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"dark","subscribeUrls":[],"rssFeedUrl":"https:\/\/wp.lancs.ac.uk\/factor\/feed\/podcast\/the-forge","embedCode":"

DisTex talk: Fuoli – Analyzing corporate trust-repair discourse using corpus and experimental techniques<\/a><\/blockquote>