{"id":745,"date":"2024-02-02T17:06:51","date_gmt":"2024-02-02T17:06:51","guid":{"rendered":"https:\/\/wp.lancs.ac.uk\/vaccination-discourse\/?page_id=745"},"modified":"2024-02-05T11:07:08","modified_gmt":"2024-02-05T11:07:08","slug":"vaccine-metaphors","status":"publish","type":"page","link":"http:\/\/wp.lancs.ac.uk\/vaccination-discourse\/vaccine-metaphors\/","title":{"rendered":"Vaccine Metaphors"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"745\" class=\"elementor elementor-745\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9f1876b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9f1876b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a2fec53\" data-id=\"a2fec53\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-98bac4a elementor-widget elementor-widget-text-editor\" data-id=\"98bac4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This paper presents a study on the effects of different metaphors for people\u2019s perceptions of and communication about vaccinations:<\/p><p class=\"MsoNormal\" style=\"margin: 0cm;font-size: medium;font-family: Calibri, sans-serif;color: #000000;font-style: normal\"><span lang=\"EN-US\">Flusberg, S. J., Mackey, A. and Semino, E. (2024)\u00a0<\/span>Seatbelts and Raincoats, or Banks and Castles: Investigating the Impact of Vaccine Metaphors,\u00a0<i><span style=\"color: #202020\">PLoS ONE<\/span><\/i><span style=\"color: #202020\">\u00a019(1): e0294739.<span class=\"apple-converted-space\">\u00a0<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dd60745 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dd60745\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-88b9399\" data-id=\"88b9399\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e0aa7e2 elementor-widget elementor-widget-image\" data-id=\"e0aa7e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/journals.plos.org\/plosone\/article?id=10.1371\/journal.pone.0294739%20\" target=\"_blank\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"825\" height=\"285\" src=\"http:\/\/wp.lancs.ac.uk\/vaccination-discourse\/files\/2024\/02\/Flusberg-et-al-2024-1024x354.jpg\" class=\"attachment-large size-large wp-image-740\" alt=\"\" srcset=\"http:\/\/wp.lancs.ac.uk\/vaccination-discourse\/files\/2024\/02\/Flusberg-et-al-2024-1024x354.jpg 1024w, http:\/\/wp.lancs.ac.uk\/vaccination-discourse\/files\/2024\/02\/Flusberg-et-al-2024-300x104.jpg 300w, http:\/\/wp.lancs.ac.uk\/vaccination-discourse\/files\/2024\/02\/Flusberg-et-al-2024-768x266.jpg 768w, http:\/\/wp.lancs.ac.uk\/vaccination-discourse\/files\/2024\/02\/Flusberg-et-al-2024.jpg 1118w\" sizes=\"(max-width: 825px) 100vw, 825px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4124931 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4124931\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a4a1424\" data-id=\"a4a1424\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ccd211 elementor-widget elementor-widget-text-editor\" data-id=\"1ccd211\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The study tested different metaphors for five vaccine-related questions. Below are the five questions and links to animated versions of some of the metaphors that were tested in the study.<\/p>\n<ol>\n<li>How do vaccines work? A Castle metaphor: <a href=\"https:\/\/bit.ly\/49nEvjX\">https:\/\/bit.ly\/49nEvjX<\/a><\/li>\n<li>Is &#8216;natural immunity&#8217; better than vaccine-induced immunity? A Fire drill metaphor:&nbsp;<a href=\"https:\/\/bit.ly\/3SI1e4F\">https:\/\/bit.ly\/3SI1e4F<\/a><\/li>\n<li>Are vaccines that are developed quickly safe? A Cake metaphor:&nbsp;<a href=\"https:\/\/bit.ly\/3SndFBw\">https:\/\/bit.ly\/3SndFBw<\/a><\/li>\n<li>Why take a vaccine if I&#8217;m at low risk from the illness? A Speed Limit metaphor:&nbsp;<a href=\"https:\/\/bit.ly\/3SFA7XU\">https:\/\/bit.ly\/3SFA7XU<\/a><\/li>\n<li>Why take a vaccine if it isn&#8217;t 100% effective? A Raincoat metaphor:&nbsp;<a href=\"https:\/\/bit.ly\/4boy6qa\">https:\/\/bit.ly\/4boy6qa<\/a><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-258bf37 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"258bf37\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2493fca\" data-id=\"2493fca\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a1072b elementor-widget elementor-widget-video\" data-id=\"5a1072b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/DOD854panQg?si=1UPeGZSmhJPNYBiY&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9fc7c13 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9fc7c13\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b3d41b5\" data-id=\"b3d41b5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f026cf8 elementor-widget elementor-widget-video\" data-id=\"f026cf8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/fWBatEctOvw?si=uRgqWhQexF86vPpo&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3ecfb29 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3ecfb29\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7ff3a32\" data-id=\"7ff3a32\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73817b4 elementor-widget elementor-widget-video\" data-id=\"73817b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/dKFr3StMQgA?si=3a1l-HBxIrQqcdiq&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-36536e4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"36536e4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f26d2ce\" data-id=\"f26d2ce\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b93c520 elementor-widget elementor-widget-video\" data-id=\"b93c520\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/y-lrGamu8nc?si=WDC6t03fHWz_H3Kv&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2ea4754 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ea4754\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9ffd7b5\" data-id=\"9ffd7b5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-185274f elementor-widget elementor-widget-video\" data-id=\"185274f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/3FR4CjCPu3s?si=eXwGUBNNwbZpuL-Q&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>This paper presents a study on the effects of different metaphors for people\u2019s perceptions of and communication about vaccinations: Flusberg, S. J., Mackey, A. and Semino, E. (2024)\u00a0Seatbelts and Raincoats, or Banks and Castles: Investigating the Impact of Vaccine Metaphors,\u00a0PLoS ONE\u00a019(1): e0294739.\u00a0 The study tested different metaphors for five vaccine-related questions. Below are the five&hellip; <a href=\"http:\/\/wp.lancs.ac.uk\/vaccination-discourse\/vaccine-metaphors\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Vaccine Metaphors<\/span><\/a><\/p>\n","protected":false},"author":932,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"class_list":["post-745","page","type-page","status-publish","hentry","without-featured-image"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/wp.lancs.ac.uk\/vaccination-discourse\/wp-json\/wp\/v2\/pages\/745","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/wp.lancs.ac.uk\/vaccination-discourse\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/wp.lancs.ac.uk\/vaccination-discourse\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/wp.lancs.ac.uk\/vaccination-discourse\/wp-json\/wp\/v2\/users\/932"}],"replies":[{"embeddable":true,"href":"http:\/\/wp.lancs.ac.uk\/vaccination-discourse\/wp-json\/wp\/v2\/comments?post=745"}],"version-history":[{"count":60,"href":"http:\/\/wp.lancs.ac.uk\/vaccination-discourse\/wp-json\/wp\/v2\/pages\/745\/revisions"}],"predecessor-version":[{"id":810,"href":"http:\/\/wp.lancs.ac.uk\/vaccination-discourse\/wp-json\/wp\/v2\/pages\/745\/revisions\/810"}],"wp:attachment":[{"href":"http:\/\/wp.lancs.ac.uk\/vaccination-discourse\/wp-json\/wp\/v2\/media?parent=745"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/wp.lancs.ac.uk\/vaccination-discourse\/wp-json\/wp\/v2\/tags?post=745"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}