{"id":291,"date":"2018-01-18T16:43:18","date_gmt":"2018-01-18T16:43:18","guid":{"rendered":"http:\/\/wp.lancs.ac.uk\/subtext\/?p=291"},"modified":"2018-01-18T17:21:55","modified_gmt":"2018-01-18T17:21:55","slug":"resting-our-case","status":"publish","type":"post","link":"http:\/\/wp.lancs.ac.uk\/subtext\/2018\/01\/18\/resting-our-case\/","title":{"rendered":"RESTING OUR CASE"},"content":{"rendered":"

Campus observers will have noticed a proliferation of lower-case signs in recent weeks. subtext has already noted ‘law school’ outside the entrance to Bowland North from the spine (see subtext 170), and now we have ‘languages and cultures’ affixed to the wall of Bowland North, facing the Chaplaincy Centre. Why languages gets the outward-facing wall and law gets the inward-facing wall seems a little unclear – and both ‘history’ and ‘students’ union’ are affixed to the wall of Bowland Main. Other lower-case signs have been cropping up in Fylde, Furness and The County colleges. The reaction in the subtext warehouse is somewhat mixed. It is not thought to be orthographically correct, but in the world of advertising and marketing, it is seen as having a cool, casual hip feel with the intention of looking more youth orientated. Whether or not it actually does appeal to the yoof crowd is debatable; pop-culture fads come and go, sometimes losing their appeal almost immediately.<\/span><\/p>\n

In fiction, lower-case is a stylistic choice that can be used to give a melancholic feel to your writing or, when used in a visual narrative sense, to indicate childishness or, in some cases, idiocy. On a darker note, this trope also has a tendency to appear in most post-apocalyptic fiction where it is used to mark the point where the unfortunate author has gone mad or given up all hope. We welcome readers\u2019 views, and leave it to you to decide why subtext has always rendered itself with a lower-case \u2018s\u2019…<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Campus observers will have noticed a proliferation of lower-case signs in recent weeks. subtext has already noted ‘law school’ outside the entrance to Bowland North from the spine (see subtext 170), and now we have ‘languages and cultures’ affixed to … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":568,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"RESTING OUR CASE","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[4],"tags":[184,202,168],"class_list":["post-291","post","type-post","status-publish","format-standard","hentry","category-news","tag-campus","tag-issue-171","tag-signs"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p99sHo-4H","jetpack-related-posts":[{"id":604,"url":"http:\/\/wp.lancs.ac.uk\/subtext\/2018\/05\/24\/founders\/","url_meta":{"origin":291,"position":0},"title":"FOUNDERS","author":"Johnny Unger","date":"May 24 2018","format":false,"excerpt":"Although SCAN has covered Bowland College\u2019s cancellation of Founders (the intercollegiate sportsing contest between Lonsdale and Bowland Colleges) in some detail, we thought we\u2019d at least add our disappointment to the pile. Founders was, er, founded, in 2004 to salvage the vibrant rivalry between Lonsdale and Bowland Colleges, which was\u2026","rel":"","context":"In "news"","block_context":{"text":"news","link":"http:\/\/wp.lancs.ac.uk\/subtext\/category\/news\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":260,"url":"http:\/\/wp.lancs.ac.uk\/subtext\/2017\/12\/07\/immovable-type\/","url_meta":{"origin":291,"position":1},"title":"IMMOVABLE TYPE","author":"Johnny Unger","date":"December 7 2017","format":false,"excerpt":"And another thing about that lowercase Law School sign... Lancaster seems to have long had an unwritten rule (see what we did there?) that buildings should not have department names engraved on them, not least because there seems to be a tip in the 'Modern VC's Playbook for Keeping Departments\u2026","rel":"","context":"In "news"","block_context":{"text":"news","link":"http:\/\/wp.lancs.ac.uk\/subtext\/category\/news\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":262,"url":"http:\/\/wp.lancs.ac.uk\/subtext\/2017\/12\/07\/school-of-missing-letters\/","url_meta":{"origin":291,"position":2},"title":"SCHOOL OF MISSING LETTERS","author":"Johnny Unger","date":"December 7 2017","format":false,"excerpt":"Coming off the night shift at the subtext warehouse our drones were intrigued by the new sign at the entrance to Bowland North. Not the blaring adverts for Subway and Blackwell's, but the cool, chunky, brushed steel lettering proclaiming something called 'law school'. The fact that it was all in\u2026","rel":"","context":"In "news"","block_context":{"text":"news","link":"http:\/\/wp.lancs.ac.uk\/subtext\/category\/news\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1226,"url":"http:\/\/wp.lancs.ac.uk\/subtext\/2020\/03\/27\/demise-of-the-pie\/","url_meta":{"origin":291,"position":3},"title":"DEMISE OF THE PIE","author":"Johnny Unger","date":"March 27 2020","format":false,"excerpt":"Contributed by Paul Arthur Perhaps it is my age. Or my impoverished 70's upbringing. Or, just maybe, it is that pies taste good and salad... well, let's face it, it's no competition. For a number of years I have enjoyed lunchtime forays into the pastry-encased joy* of the Bowland Pie.\u2026","rel":"","context":"In "contributed article"","block_context":{"text":"contributed article","link":"http:\/\/wp.lancs.ac.uk\/subtext\/category\/contributed-article\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":624,"url":"http:\/\/wp.lancs.ac.uk\/subtext\/2018\/06\/07\/access-all-areas\/","url_meta":{"origin":291,"position":4},"title":"ACCESS ALL AREAS","author":"Johnny Unger","date":"June 7 2018","format":false,"excerpt":"We are all mightily fed-up with navigating our way around the building site that is campus. Yes, it is inconvenient and means a few more minutes walking from one part of campus to another. But what does all this chaos mean if your mobility is restricted in any way? Below\u2026","rel":"","context":"In "news"","block_context":{"text":"news","link":"http:\/\/wp.lancs.ac.uk\/subtext\/category\/news\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":723,"url":"http:\/\/wp.lancs.ac.uk\/subtext\/2018\/09\/13\/disabilities\/","url_meta":{"origin":291,"position":5},"title":"DISABILITIES","author":"Johnny Unger","date":"September 13 2018","format":false,"excerpt":"It hasn't been a great year for disabled people who study and work at the University of Lancaster. We started the year, in issue 166, complaining about a disabled toilet in Bowland North being filled with dust due to a combination of building works and a window that wouldn't close.\u2026","rel":"","context":"In "history"","block_context":{"text":"history","link":"http:\/\/wp.lancs.ac.uk\/subtext\/category\/history\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_likes_enabled":true,"_links":{"self":[{"href":"http:\/\/wp.lancs.ac.uk\/subtext\/wp-json\/wp\/v2\/posts\/291","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/wp.lancs.ac.uk\/subtext\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/wp.lancs.ac.uk\/subtext\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/wp.lancs.ac.uk\/subtext\/wp-json\/wp\/v2\/users\/568"}],"replies":[{"embeddable":true,"href":"http:\/\/wp.lancs.ac.uk\/subtext\/wp-json\/wp\/v2\/comments?post=291"}],"version-history":[{"count":1,"href":"http:\/\/wp.lancs.ac.uk\/subtext\/wp-json\/wp\/v2\/posts\/291\/revisions"}],"predecessor-version":[{"id":292,"href":"http:\/\/wp.lancs.ac.uk\/subtext\/wp-json\/wp\/v2\/posts\/291\/revisions\/292"}],"wp:attachment":[{"href":"http:\/\/wp.lancs.ac.uk\/subtext\/wp-json\/wp\/v2\/media?parent=291"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/wp.lancs.ac.uk\/subtext\/wp-json\/wp\/v2\/categories?post=291"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/wp.lancs.ac.uk\/subtext\/wp-json\/wp\/v2\/tags?post=291"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}