Privacy in the world of Big Data

A few weeks ago, I was sitting in my Business Ethics class for a guest lecture, wondering about what I had just heard. The slide was titled, “ I am an Advertiser, you can trust me!” It got me thinking about the ways in which consumers are being manipulated. But then it got me thinking […]

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TWO + TWO

The perks of doing a general Masters course is that you get to participate in the events organised for other specialised courses as well and that you still have the time to decide what you want to do in the future. I developed a knack for Marketing modules and I wanted to test my understanding. […]

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The Strategy Simulation Challenge

The final term is finally upon us at Lancaster University and I thought this would be the perfect chance to share with you all a module that I enjoyed last term – The Strategy Simulation Challenge, which enables you to manage your very own virtual airline company! My career ambition is to have a role […]

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Being a Member of PMers

At Lancaster University I am spoilt for choice over which societies to join and dedicate time to – From the baking society to the Disney society to the Economics society, there is literally something for everyone to get involved in! However, with over 200 societies available to join it can be easy to miss a […]

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Networking in London

I don’t know if the sound of networking is a daunting prospect for everyone, but it certainly was for me before the Capital Connections programme. Entering a room of CEO’s, managers and vice presidents, to name a few, was certainly something to be apprehensive about…But I was ready to embrace it. Studying at Lancaster University […]

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Why I chose Lancaster

The decision to go to University is not an easy one to make. It represents the first major choice that many will have to make, that will potentially have a major impact on the rest of their lives. Not only this but the wealth of factors that a potential student has to consider can seem […]

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