Learning Opportunities at Lancaster University

Lancaster University Management School provides opportunities to learn outside of the conventional classroom based learning, creating a learning environment well suited to various styles of learner.

One such learning experience that I have taken part in during my second year of study is a management module, which involves working with a live client, to aid in resolving a real-world problem from the organisation.

The module is competitive from the beginning, with each group competing for their organisation of choice from a list of business (local and some further afield) who have partnered with the University to work with Management School students. This involves producing a ‘project bid’, in which the team must illustrate their understanding of their chosen client’s issues, as well as the team strengths to create an argument demonstrating why they should be allowed to work with the particular client. Once the bids have been evaluated, those who presented the strongest arguments are awarded the clients they requested to work with, and all other teams are allocated the remaining organisations.

Luckily for me, our project bid was strong enough to be awarded the client that we most wanted to work with. This was a small, local charity which meant our experience was very intensive and our involvement was perceived as being particularly important to the client.

Working with a charity was particularly rewarding, and a personal highlight was visiting the charity at the start of the module to learn more about the client. This was a great opportunity to speak to stakeholders and staff members to find out first hand important information about the problems faced. It was also great to be in a learning environment outside of University, in a real working environment and facing real organisational issues.

The project did not come without its challenges, though. An important part of the process for my group was to collect primary research, which involved approaching local people in the town centre. This proved to be more difficult than we had ever imagined, and encouraging people to speak to us wasn’t exactly easy!

The module runs over two terms, and is an intensive, hands on, real life experience. Working outside of the classroom acts as an opportunity to fully understand and experience the discrepancies between theory and practice, and understand the subject (in my case, management consultancy) in a much more in depth way compared to simply learning through lectures and seminars. Not only this, but this experience is a great CV booster – you can demonstrate real life skills working in a professional manner with genuine clients who have sought your help.

The assessment for this module involves an individual essay, which acts as an opportunity to reflect on the learning experience and how your understanding of the subject has changed with exposure to a real world consultancy issue. There is also a group report and presentation to the client, allowing you to showcase your hard work. The presentation is primarily for the client but moderated by the module tutors and lecturers, and therefore it really requires you to integrate your theoretical knowledge and practical experience in order to appeal to the different audiences.

I chose to study this module because I wanted to gain hands on experience whilst learning, and that is exactly what it provided. It truly is a one of a kind learning experience which inarguably throws you in at the deep end. Nevertheless, the experience is invaluable, providing real work experience and aiding in your academic study. It is an excellent opportunity to develop your interpersonal skills, and be able to show your understanding of a University subject in the real world.