Searching for the right marketing strategies

Searching is one of the main ways that people navigate the internet, and if you’re a website owner you want to be front and centre for any related searches your customers might make.  In their range of different forms, advertising and marketing are about gaining attention – you want to be where people are looking, where they interact, so search is definitely the first place you want […]

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About My Degree: BA Advertising and Marketing by Tobias Dahlhaus

My three years at Lancaster have provided me with fundamental understanding of advertising and marketing that has been applied across numerous internships, networking events and more. What has really stood out is the breadth and depth of the ‘advertising and marketing’ degree, providing a strong foundation across a wide range of topics, yet detailed enough […]

Read More About My Degree: BA Advertising and Marketing by Tobias Dahlhaus