Innovation Hackathon in Lancaster University

As an MSc student in Information Technology, Management and Organisational Change (ITMOC), I got to explore several modules which related to technology and business. I also have the opportunity to choose optional modules based on my interest. For me personally, I am really interested in online marketing and innovation in IT to create better solution in business, and the module which answered my question for this is E-Marketing module.

Though this module is optional for ITMOC student, it is a mandatory module for MSc E-Business and Innovation student. Some Marketing Analytics students also took this class as an optional module, thus it is an amazing opportunity for me to know various insights about E-Marketing from students from different background. One of the most interesting parts about the class was the opportunity for students to join Innovation Hackathon, an intensive 2-day program where we had to solve a real-life business case with the opportunity to consult with and present to experts in the industry! The hackathon was held in March, I know it is a bit late for me to share the story here. Yet, I believe that the experience was really worth it and I might say that I learned a lot during the program. Hackathon itself is a word created from hack and marathon, an event where people work together and use technology to transform ideas into reality. We tried to solve the problem with the use of technology and the teams consisted of students from various background (IT, business, marketing, etc.).

The theme of the hackathon was Smart Park, where we had to create an IoT solution for the Lake District National Park. IoT stands for Internet of Things, a technology which optimises connected devices with the use of sensors to collect and exchange data. One of example of IoT is Smart Cities with connected traffic signals that monitor utility use or smart bins that signal when they need to be emptied. Smartwatches or fitness bands to track steps or heartbeat while on a run for healthcare needs are also part of IoT technology.

During the hackathon, we had to propose the solution on how to make Lake District National Park… a Smart Park. Things that we need to remember was to create a simple, feasible and profitable solution while at the same time can give business values in a long run. All teams can explore the opportunity to solve the problem from various point-of-view. During the program, experts from IBM, Huawei and from Lake District will provide us with input throughout our brainstorming session. I might say that the program was superrrr intensive and stressful! We had to work with people from various background, listened to everyone’s opinion and we also need to satisfy business needs from the stakeholders in only 2 days!

At the end of the 2-days session, all 6 teams which participated in the hackathon needs to present the solution in front of the stakeholders. My team offered a solution to prevent and monitor erosion in Lake District National Park, we named it Smart Path.  This solution came up after we realised that Lake District needs to spent a lot of budget to maintain eroded path and it also can lead to damage and habitat loss. We offered a solution of IoT implementation to monitor and detect activities on the footpath and analytics will provide data about preventative steps to maintain footpath/recommendation on maintenance. After the presentation, we got some inputs from the experts and we believe it was really helpful.

To close the hackathon, the experts chose the winner. My team did not win the competition but the most important thing is that we learned a lot and got the opportunity to work in a challenging case 🙂 The team who won offered Smart Bicycle Path, a B2B solution which track bicycle movements around the park and then analyse the data to be sold to another business (i.e restaurants, insurance, etc.). On the other hand, the data also can be used by Lake District National Park to maintain and improve customers experience in the park.

Congrats for the winner!

The 2-days session was full of pressure and stress, but with the help from teammate and the experts we can delivered the result on time. Special thanks for Professor Juliana Sutanto (E-Marketing Course Convenor and MSc E-Business and Innovation) and Professor Edward Truch for the support. And of course thank you Lancaster University for the opportunity!

All Participants for Smart Park Hackathon

 

 

 

 

End of Lent Term and Hey! It’s My First Spring!

As a postgraduate student, I really can’t describe how fast the time went by. It feels like yesterday I was excitingly starting my first day of the Masters orientation, but now 6 months has passed and it’s already the end of Lent term. During 6 months of study, I might say that I have learned a lot from the classes that I took. As I have a background in Information Technology and Management, I took the MSc in Information Technology, Management and Organisational Change (ITMOC) at the Organisation, Work and Technology Department.

During my studies, I have learned many things including how IT can help organisations/businesses to reach their optimum competitive advantages and current trends in technology development. One of the most interesting courses that I took is IT and Digital Strategy where I learned about how IT can also bring harm to people if it is not being used properly: this effect is called the dark side of IT. One of the dark sides of IT is the stress which people can get if they get too much information from overflowing information from the internet or what we call technostress. Sometimes we feel that we can’t live without IT and work during the weekend or our leisure time! I can relate to this course a lot because somehow I feel that “yeahhhh, that’s totally happened to me all this time!” 😀 This course made me realise that we still have to use technology wisely even though it helps our life significantly.

After we ended the Lent Term, I believe that many of you will have numerous deadlines and exams after the Easter break. Me as well! It must be super stressful for many of us. To relieve this stress, I recommend that you look around our beautiful campus and see that spring has finally sprung!

As a student who comes from a tropical country with only 2 seasons (rainy season and not-so-rainy season :p), it’s really exciting for me to see how the flowers started to bloom beautifully after a long winter. I took many pictures because it’s also my first time to see cherry blossoms! Around Lancaster, you might see some cherry blossom trees and for me this kind of healed my stress.

During the spring, another difference that I feel is in terms of clothes because finally I can get rid of the fluffy and thick winter coats! The weather is also getting warmer as the sun shines more often, yet we also have to be ready for sudden rain because hey! It’s Lancaster 😀 Make sure to always check the weather forecast app on your phone to prepare for what clothes are suitable that day.

If you have some spare time, you might also try to travel somewhere outside Lancaster to refresh yourself after finishing the term and getting ready for assignments and exams. As for me, I write this post while I am on holiday in Greece. After I get back to the UK, I’ll be ready for all the deadlines! ;D

Don’t forget to relax and, to my fellow Postgraduate students, get ready for your dissertation. This too shall pass! 🙂 Stay healthy and happy during the break!