{"id":8628,"date":"2018-10-24T19:18:43","date_gmt":"2018-10-24T19:18:43","guid":{"rendered":"http:\/\/wp.lancs.ac.uk\/lums-deu2\/?page_id=8628"},"modified":"2019-01-11T09:49:58","modified_gmt":"2019-01-11T09:49:58","slug":"about","status":"publish","type":"page","link":"http:\/\/wp.lancs.ac.uk\/lums-research-methods\/","title":{"rendered":"About"},"content":{"rendered":"<h3>Getting started with the module<\/h3>\n<p>To get started, click on\u00a0<strong><a href=\"http:\/\/wp.lancs.ac.uk\/lums-research-methods\/research-methods\/\">Module<\/a>\u00a0<\/strong>at the top of the page, browse through the contents. We suggest that you start from the beginning and work your way through the different stages, and then go back through the stages when the need arises.<\/p>\n<p>You&#8217;ll probably find that you go through the materials once, and go back again &#8211; in almost a cyclical way where you revisit different stages and steps within specific stages.<\/p>\n<h3>Overview<\/h3>\n<p>Within business and management, many companies will make regular use of different forms of research. It is commonly used in strategy, marketing, human resource management, sales, research, design and development, customer services and account management, as well as healthcare management, educational institutions, third-sector organisations, and throughout government.<\/p>\n<p>This Research Methods module provides students with the skills to conduct business research in both their academic and future careers. The module has been created primarily for students undertaking the <a href=\"https:\/\/www.lancaster.ac.uk\/lums\/postgraduate\/mba\/executive-mba\/\">Executive MBA Programme<\/a>\u00a0at <a href=\"https:\/\/www.lancaster.ac.uk\/lums\/\">Lancaster University Management School<\/a>, but is also used widely across other programmes. We have, therefore, placed a particular emphasis on the the link between research and it\u2019s use in management practice.<\/p>\n<h3>Creators &amp; Credits<\/h3>\n<p>This module has been created at <a href=\"https:\/\/www.lancaster.ac.uk\/lums\/\">Lancaster University Management School<\/a>\u00a0by Professor\u00a0<a href=\"https:\/\/www.lancaster.ac.uk\/lums\/people\/florian-bauer\">Florian Bauer<\/a>, (Department of Entrepreneurship And Strategy), Senior Teaching Associate and Digital Education Facilitator\u00a0<a href=\"https:\/\/www.lancaster.ac.uk\/lums\/people\/dustin-hosseini\">Dustin Hosseini<\/a>\u00a0and Digital Education Co-ordinator\u00a0<a href=\"https:\/\/www.lancaster.ac.uk\/lums\/people\/rachel-wigston\">Rachel Dodd<\/a>\u00a0from the LUMS Digital Education Unit, and Digital Media Engineer Martin Thornton from Information Systems Services (ISS).<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"8975\" data-permalink=\"http:\/\/wp.lancs.ac.uk\/lums-research-methods\/about\/lums-logo-2015\/\" data-orig-file=\"https:\/\/i0.wp.com\/wp.lancs.ac.uk\/lums-research-methods\/files\/2019\/01\/LUMS-logo-2015.jpg?fit=1194%2C242\" data-orig-size=\"1194,242\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"LUMS logo 2015\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/wp.lancs.ac.uk\/lums-research-methods\/files\/2019\/01\/LUMS-logo-2015.jpg?fit=685%2C139\" class=\"wp-image-8975 alignnone\" src=\"https:\/\/i0.wp.com\/wp.lancs.ac.uk\/lums-research-methods\/files\/2019\/01\/LUMS-logo-2015.jpg?resize=390%2C80\" alt=\"Lancaster University Management School logo\" width=\"390\" height=\"80\" srcset=\"https:\/\/i0.wp.com\/wp.lancs.ac.uk\/lums-research-methods\/files\/2019\/01\/LUMS-logo-2015.jpg?resize=1024%2C208 1024w, https:\/\/i0.wp.com\/wp.lancs.ac.uk\/lums-research-methods\/files\/2019\/01\/LUMS-logo-2015.jpg?resize=300%2C61 300w, https:\/\/i0.wp.com\/wp.lancs.ac.uk\/lums-research-methods\/files\/2019\/01\/LUMS-logo-2015.jpg?resize=768%2C156 768w, https:\/\/i0.wp.com\/wp.lancs.ac.uk\/lums-research-methods\/files\/2019\/01\/LUMS-logo-2015.jpg?resize=685%2C139 685w, https:\/\/i0.wp.com\/wp.lancs.ac.uk\/lums-research-methods\/files\/2019\/01\/LUMS-logo-2015.jpg?w=1194 1194w\" sizes=\"auto, (max-width: 390px) 100vw, 390px\" \/>\u00a0\u00a0<img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"8977\" data-permalink=\"http:\/\/wp.lancs.ac.uk\/lums-research-methods\/about\/iss\/\" data-orig-file=\"https:\/\/i0.wp.com\/wp.lancs.ac.uk\/lums-research-methods\/files\/2019\/01\/iss.png?fit=1266%2C178\" data-orig-size=\"1266,178\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"iss\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/wp.lancs.ac.uk\/lums-research-methods\/files\/2019\/01\/iss.png?fit=685%2C96\" class=\"wp-image-8977 alignnone\" src=\"https:\/\/i0.wp.com\/wp.lancs.ac.uk\/lums-research-methods\/files\/2019\/01\/iss.png?resize=562%2C80\" alt=\"Lancaster University ISS logo\" width=\"562\" height=\"80\" srcset=\"https:\/\/i0.wp.com\/wp.lancs.ac.uk\/lums-research-methods\/files\/2019\/01\/iss.png?resize=1024%2C144 1024w, https:\/\/i0.wp.com\/wp.lancs.ac.uk\/lums-research-methods\/files\/2019\/01\/iss.png?resize=300%2C42 300w, https:\/\/i0.wp.com\/wp.lancs.ac.uk\/lums-research-methods\/files\/2019\/01\/iss.png?resize=768%2C108 768w, https:\/\/i0.wp.com\/wp.lancs.ac.uk\/lums-research-methods\/files\/2019\/01\/iss.png?resize=685%2C96 685w, https:\/\/i0.wp.com\/wp.lancs.ac.uk\/lums-research-methods\/files\/2019\/01\/iss.png?w=1266 1266w\" sizes=\"auto, (max-width: 562px) 100vw, 562px\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Getting started with the module To get started, click on\u00a0Module\u00a0at the top of the page, browse through the contents. We suggest that you start from the beginning and work your way through the different stages, and then go back through the stages when the need arises. You&#8217;ll probably find that you go through the materials &hellip; <a href=\"http:\/\/wp.lancs.ac.uk\/lums-research-methods\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">About<\/span><\/a><\/p>\n","protected":false},"author":781,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[35],"tags":[],"class_list":["post-8628","page","type-page","status-publish","hentry","category-the-research-process"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/ParQx9-2fa","jetpack-related-posts":[],"_links":{"self":[{"href":"http:\/\/wp.lancs.ac.uk\/lums-research-methods\/wp-json\/wp\/v2\/pages\/8628","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/wp.lancs.ac.uk\/lums-research-methods\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/wp.lancs.ac.uk\/lums-research-methods\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/wp.lancs.ac.uk\/lums-research-methods\/wp-json\/wp\/v2\/users\/781"}],"replies":[{"embeddable":true,"href":"http:\/\/wp.lancs.ac.uk\/lums-research-methods\/wp-json\/wp\/v2\/comments?post=8628"}],"version-history":[{"count":10,"href":"http:\/\/wp.lancs.ac.uk\/lums-research-methods\/wp-json\/wp\/v2\/pages\/8628\/revisions"}],"predecessor-version":[{"id":8978,"href":"http:\/\/wp.lancs.ac.uk\/lums-research-methods\/wp-json\/wp\/v2\/pages\/8628\/revisions\/8978"}],"wp:attachment":[{"href":"http:\/\/wp.lancs.ac.uk\/lums-research-methods\/wp-json\/wp\/v2\/media?parent=8628"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/wp.lancs.ac.uk\/lums-research-methods\/wp-json\/wp\/v2\/categories?post=8628"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/wp.lancs.ac.uk\/lums-research-methods\/wp-json\/wp\/v2\/tags?post=8628"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}