Examines the gender-stereotyped content of children’s TV network cartoons across 4 genres: traditional adventure, nontraditional adventure, educational/family, and comedy. Notes the over-representation of male characters, linking TV’s role in shaping children’s behaviour to likelihoods of gender stereotyping. Studies the frequencies of 9 labelled emotions triggered the behaviour and language across the 4 genres and Additionally compares the frequency based on the gender of the characters, with reference to politeness strategies. This study would be useful for those interested in the representation (over and under) of binary gender, stereotyping and the behaviour, lexis and emotions displayed in these 4 genres.
Leaper, C., Breed, L., Hoffman, L., & Perlman, C. A. (2002). Variations in the gender-stereotyped content of children’s television cartoons across genres. Journal of Applied Social Psychology, 32(8), 1653–1662. https://doi.org/10.1111/j.1559-1816.2002.tb02767.x