{"id":315,"date":"2014-10-02T20:35:33","date_gmt":"2014-10-02T20:35:33","guid":{"rendered":"http:\/\/wp.lancs.ac.uk\/factor\/?p=315"},"modified":"2016-07-24T13:06:34","modified_gmt":"2016-07-24T13:06:34","slug":"baron-using-language-analysis-to-predict-age-and-gender-with-fake-online-personas","status":"publish","type":"post","link":"http:\/\/wp.lancs.ac.uk\/factor\/2014\/10\/02\/baron-using-language-analysis-to-predict-age-and-gender-with-fake-online-personas\/","title":{"rendered":"Baron &#8211; Using language analysis to predict age and gender with fake online personas"},"content":{"rendered":"<p>The FORGE is delighted to announce our first ever internal speaker: <a href=\"http:\/\/www.research.lancs.ac.uk\/portal\/en\/people\/alistair-baron(c2cac390-65d6-4cd1-93d5-44e811a0f158).html\">Dr Alistair Baron<\/a> (Computing &amp; Communications; Security Lancaster). Details of his talk are below:<\/p>\n<blockquote><p><strong><em>TITLE<\/em><\/strong><br \/>\n<strong>Using language analysis to predict age and gender with fake online personas<\/strong><\/p>\n<p><strong><em>ABSTRACT<\/em><\/strong><br \/>\nThere are a variety of reasons why people choose to use fake profiles online, ranging from the perfectly innocent to deception in order to commit serious crimes. I will demonstrate how differences in language use can be utilised to predict age and gender, even when individuals are attempting to hide their true identity. The irregular nature of online texts poses significant barriers to language analysis, but by pre-processing texts with spelling normalisation, much of the negative impact can be nullified. It will also be shown that the spelling irregularities themselves can be used to aid age and gender prediction.<\/p><\/blockquote>\n<blockquote><p><strong><em>TIME &amp; PLACE<\/em><\/strong><br \/>\n1400-1500, Thu 09th Oct, County South C89 (Meeting Room 7)<\/p><\/blockquote>\n<p>Lancaster University staff members and students are welcome to attend. Note that this venue has a maximum seating capacity of 20.<\/p>\n<h1>IF YOU MISSED IT:<\/h1>\n<p>You can <a href=\"https:\/\/www.youtube.com\/watch?v=KPpVMwbTLOM\">watch an earlier version of this talk<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"The FORGE is delighted to announce our first ever internal speaker: Dr Alistair Baron (Computing &amp; Communications; Security Lancaster). Details of his talk are below: TITLE Using language analysis to predict age and gender with fake online personas ABSTRACT There are a variety of reasons why people choose to use fake profiles online, ranging from [&hellip;]","protected":false},"author":77,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"series":[],"class_list":["post-315","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"episode_featured_image":false,"episode_player_image":"https:\/\/i0.wp.com\/wp.lancs.ac.uk\/factor\/files\/2018\/11\/cover_2000.png?fit=2000%2C2000","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"dark","subscribeUrls":[],"rssFeedUrl":"http:\/\/wp.lancs.ac.uk\/factor\/feed\/podcast\/the-forge","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"u4APOY2QRx\"><a href=\"http:\/\/wp.lancs.ac.uk\/factor\/2014\/10\/02\/baron-using-language-analysis-to-predict-age-and-gender-with-fake-online-personas\/\">Baron &#8211; Using language analysis to predict age and gender with fake online personas<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"http:\/\/wp.lancs.ac.uk\/factor\/2014\/10\/02\/baron-using-language-analysis-to-predict-age-and-gender-with-fake-online-personas\/embed\/#?secret=u4APOY2QRx\" width=\"500\" height=\"350\" title=\"&#8220;Baron &#8211; Using language analysis to predict age and gender with fake online personas&#8221; &#8212; FACTOR\" data-secret=\"u4APOY2QRx\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! 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