{"id":7410,"date":"2022-05-28T15:34:18","date_gmt":"2022-05-28T15:34:18","guid":{"rendered":"https:\/\/wp.lancs.ac.uk\/cumbriainnovations\/?p=7410"},"modified":"2022-11-16T16:57:07","modified_gmt":"2022-11-16T16:57:07","slug":"cumbria-innovations-platform-cusp-ii-and-barclays-eagle-labs-harnessing-creativity-for-innovation","status":"publish","type":"post","link":"http:\/\/wp.lancs.ac.uk\/cumbriainnovations\/2022\/05\/28\/cumbria-innovations-platform-cusp-ii-and-barclays-eagle-labs-harnessing-creativity-for-innovation\/","title":{"rendered":"Cumbria Innovations Platform (CUSP II) and Barclays Eagle Labs: Harnessing Creativity for Innovation"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7410\" class=\"elementor elementor-7410\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5c4dafd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5c4dafd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5e3796a\" data-id=\"5e3796a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cf89087 elementor-widget elementor-widget-text-editor\" data-id=\"cf89087\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Cumbria Innovations Platform (CUSP II) and Barclays Eagle Labs: Harnessing Creativity for Innovation<\/h2><h2>\u00a0<\/h2><h2>Thursday 4th August 2022 | 9:00am \u2013 13:00pm\u00a0<\/h2><p><strong><span data-ogsc=\"black\" data-ogsb=\"white\">How do people come up with great ideas? Find out how effective creativity for innovation can be learned and practiced by anyone.<\/span><\/strong><\/p><p data-ogsb=\"white\"><span data-ogsc=\"black\">How do people come up with great ideas? Often, we assume some people are just naturally creative, but the reality is that most great business ideas come from designing good structures and going through rigorous creative processes that gradually develop ideas into products and services. Creativity in business is not about artistry and nor is it about the \u2018lightbulb moment\u2019. Effective creativity is something that can be learned and practiced by anyone.<\/span><\/p><p data-ogsb=\"white\"><span data-ogsc=\"black\">This session is about learning how to make you and your company more creative. You will learn about how great ideas really develop and what you can do to improve your ability to innovate better. It will be useful for any company that has a current need to develop new products, services or business models, but it will also be useful for anyone wanting to learn these skills for the future.<\/span><\/p><p data-ogsb=\"white\"><span data-ogsc=\"black\">We start by understanding the aspects of our thinking which prevent creativity and new ideas. We will then look at how to structure your teams and processes so that you can generate new ideas. There will be an introduction to design thinking, which is an approach that seeks to make your customers engage emotionally with your products and services. Design thinking is for every type of business, not just the creative sector, and it is a powerful means of innovation. There will be an opportunity to book 1-1 sessions with a Design Thinking expert so that you can develop your skills further.<\/span><\/p><ul type=\"disc\"><li data-ogsb=\"white\"><b><span data-ogsc=\"black\">The importance of creativity to your business<\/span><\/b><\/li><li data-ogsb=\"white\"><b><span data-ogsc=\"black\">Logic, rationality and best practice: a recipe for failure<\/span><\/b><\/li><li data-ogsb=\"white\"><b><span data-ogsc=\"black\">Understanding the creative landscape: customers and markets<\/span><\/b><\/li><li data-ogsb=\"white\"><b><span data-ogsc=\"black\">Design thinking: an introduction for small businesses which are not in creative sectors<\/span><\/b><\/li><li data-ogsb=\"white\"><b><span data-ogsc=\"black\">Unlocking your creativity: processes and techniques<\/span><\/b><\/li><\/ul><p data-ogsb=\"white\"><span data-ogsc=\"black\">There will be breaks for networking, and lunch, teas and coffees will be provided. This masterclass is funded through the European Regional Development Fund, so there is no charge for attending: you just need to be a trading SME based in Cumbria.<\/span><\/p><p data-ogsb=\"white\"><b><span data-ogsc=\"black\">Book your place here:\u00a0<a title=\"Original URL: https:\/\/www.eventbrite.co.uk\/e\/harnessing-creativity-for-innovation-registration-372755560917. Click or tap if you trust this link.\" href=\"https:\/\/eur02.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fwww.eventbrite.co.uk%2Fe%2Fharnessing-creativity-for-innovation-registration-372755560917&amp;data=05%7C01%7Ccurringa%40live.lancs.ac.uk%7C785f99ded8cc46c9a4ef08da610af5bb%7C9c9bcd11977a4e9ca9a0bc734090164a%7C0%7C0%7C637928996967957422%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&amp;sdata=1pXHrI4ofg6AAwWSfiqNe3ifbLkC5kjgBY%2Fi04Vo4sI%3D&amp;reserved=0\" target=\"_blank\" rel=\"noopener noreferrer\" data-auth=\"Verified\" data-linkindex=\"4\" data-ogsc=\"\">https:\/\/www.eventbrite.co.uk\/e\/harnessing-creativity-for-innovation-registration-372755560917<\/a><\/span><\/b><\/p><p data-ogsb=\"white\"><b><span data-ogsc=\"black\">The event is suitable for innovative start-ups and established Cumbrian SMEs. ERDF eligibility requirements apply*.<\/span><\/b><\/p><p data-ogsb=\"white\"><span data-ogsc=\"black\">For further information, please contact\u00a0<a href=\"mailto:Sarah.allison@cumbria.ac.uk\" target=\"_blank\" rel=\"noopener noreferrer\" data-auth=\"NotApplicable\" data-linkindex=\"6\" data-ogsc=\"\">Sarah.allison@cumbria.ac.uk<\/a><\/span><\/p><p data-ogsb=\"white\"><span data-ogsc=\"black\">*SME based in Cumbria with less than 250 FTE employees, turnover less than 50m euros, balance sheet total less than 43m euros.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90da2a6 elementor-widget elementor-widget-image\" data-id=\"90da2a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"660\" height=\"72\" src=\"http:\/\/wp.lancs.ac.uk\/cumbriainnovations\/files\/2022\/05\/4logos.png\" class=\"attachment-large size-large wp-image-7403\" alt=\"\" srcset=\"http:\/\/wp.lancs.ac.uk\/cumbriainnovations\/files\/2022\/05\/4logos.png 720w, http:\/\/wp.lancs.ac.uk\/cumbriainnovations\/files\/2022\/05\/4logos-300x33.png 300w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p class=\"excerpt\">Cumbria Innovations Platform (CUSP II) and Barclays Eagle Labs: Harnessing Creativity for Innovation \u00a0 Thursday 4th August 2022 | 9:00am \u2013 13:00pm\u00a0 How do people come up with great ideas? Find out how effective creativity for innovation can be learned and practiced by anyone. How do people come up with great ideas? Often, we assume [&hellip;]<\/p>\n","protected":false},"author":439,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9],"tags":[],"class_list":["post-7410","post","type-post","status-publish","format-standard","hentry","category-events-archive"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9sWnU-1Vw","_links":{"self":[{"href":"http:\/\/wp.lancs.ac.uk\/cumbriainnovations\/wp-json\/wp\/v2\/posts\/7410","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/wp.lancs.ac.uk\/cumbriainnovations\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/wp.lancs.ac.uk\/cumbriainnovations\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/wp.lancs.ac.uk\/cumbriainnovations\/wp-json\/wp\/v2\/users\/439"}],"replies":[{"embeddable":true,"href":"http:\/\/wp.lancs.ac.uk\/cumbriainnovations\/wp-json\/wp\/v2\/comments?post=7410"}],"version-history":[{"count":4,"href":"http:\/\/wp.lancs.ac.uk\/cumbriainnovations\/wp-json\/wp\/v2\/posts\/7410\/revisions"}],"predecessor-version":[{"id":7414,"href":"http:\/\/wp.lancs.ac.uk\/cumbriainnovations\/wp-json\/wp\/v2\/posts\/7410\/revisions\/7414"}],"wp:attachment":[{"href":"http:\/\/wp.lancs.ac.uk\/cumbriainnovations\/wp-json\/wp\/v2\/media?parent=7410"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/wp.lancs.ac.uk\/cumbriainnovations\/wp-json\/wp\/v2\/categories?post=7410"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/wp.lancs.ac.uk\/cumbriainnovations\/wp-json\/wp\/v2\/tags?post=7410"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}