{"id":7398,"date":"2022-05-29T15:26:24","date_gmt":"2022-05-29T15:26:24","guid":{"rendered":"https:\/\/wp.lancs.ac.uk\/cumbriainnovations\/?p=7398"},"modified":"2022-11-16T16:56:58","modified_gmt":"2022-11-16T16:56:58","slug":"jobs-to-be-done-designing-products-and-services-your-customers-really-need","status":"publish","type":"post","link":"http:\/\/wp.lancs.ac.uk\/cumbriainnovations\/2022\/05\/29\/jobs-to-be-done-designing-products-and-services-your-customers-really-need\/","title":{"rendered":"Jobs To Be Done: Designing Products and Services Your Customers Really Need"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7398\" class=\"elementor elementor-7398\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fcba730 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fcba730\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6596f13\" data-id=\"6596f13\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-089a489 elementor-widget elementor-widget-text-editor\" data-id=\"089a489\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 style=\"background-color: #ffffff\"><span style=\"font-size: 32px\">Jobs To Be Done: Designing Products and Services Your Customers Really Need<\/span><\/h2><h2 style=\"background-color: #ffffff\">\u00a0<\/h2><h2 style=\"background-color: #ffffff\">Tuesday 26th July 2022 | 9:00am \u2013 17:00pm\u00a0<\/h2><p>\u00a0<strong><span data-ogsc=\"black\" data-ogsb=\"white\">Why do certain products and services just click with customers? We&#8217;ll explore the secret behind modern start-up success.<\/span><\/strong><\/p><p data-ogsb=\"white\"><span data-ogsc=\"black\">Why do certain products and services just click with customers? The secret behind modern start-up success is the Jobs To Be Done method \u2013 a way of understanding customer\u2019s motivations even more deeply than they do themselves, and then designing products, services and marketing around that understanding.<\/span><\/p><p data-ogsb=\"white\"><span data-ogsc=\"black\">Throughout the day, we will explore the JTBD framework and you will have the opportunity to apply the framework to your organisations through interactive workshop sessions:<\/span><\/p><ul type=\"disc\"><li data-ogsb=\"white\"><span data-ogsc=\"black\">9.00am Registration and refreshments with time to network<\/span><\/li><li data-ogsb=\"white\"><span data-ogsc=\"black\">9.30am Introductions and an overview of JTDB fundamentals<\/span><\/li><li data-ogsb=\"white\"><span data-ogsc=\"black\">10am Defining a Market<\/span><\/li><li data-ogsb=\"white\"><span data-ogsc=\"black\">10.30am Defining &amp; understanding your customers<\/span><\/li><li data-ogsb=\"white\"><span data-ogsc=\"black\">11.15am Break for refreshments and networking<\/span><\/li><li data-ogsb=\"white\"><span data-ogsc=\"black\">11.45am Defining and understanding a Job \u2013 JTBD framework<\/span><\/li><li data-ogsb=\"white\"><span data-ogsc=\"black\">12.15pm Researching Jobs \u2013 JTBD Framework<\/span><\/li><li data-ogsb=\"white\"><span data-ogsc=\"black\">Interactive session on methods and applications<\/span><\/li><li data-ogsb=\"white\"><span data-ogsc=\"black\">1pm Lunch &amp; Networking<\/span><\/li><li data-ogsb=\"white\"><span data-ogsc=\"black\">2pm Recap of the morning and interactive session on interview techniques<\/span><\/li><li data-ogsb=\"white\"><span data-ogsc=\"black\">2.30pm Applying JTBD to your business \u2013 defining jobs for your customers<\/span><\/li><li data-ogsb=\"white\"><span data-ogsc=\"black\">3pm Value Proposition Canvass \u2013 Interactive session on finding solutions for jobs (JTBD)<\/span><\/li><li data-ogsb=\"white\"><span data-ogsc=\"black\">4pm Interactive session: Revising jobs and VP Canvass. Planning to research and implement JTBD.<\/span><\/li><li data-ogsb=\"white\"><span data-ogsc=\"black\">5pm Close<\/span><\/li><\/ul><p data-ogsb=\"white\"><b><span data-ogsc=\"black\">Book your place:\u00a0<a title=\"Original URL: https:\/\/www.eventbrite.co.uk\/e\/jobs-to-be-done-designing-products-and-services-your-customers-really-need-registration-369104961877. Click or tap if you trust this link.\" href=\"https:\/\/eur02.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fwww.eventbrite.co.uk%2Fe%2Fjobs-to-be-done-designing-products-and-services-your-customers-really-need-registration-369104961877&amp;data=05%7C01%7Ccurringa%40live.lancs.ac.uk%7C785f99ded8cc46c9a4ef08da610af5bb%7C9c9bcd11977a4e9ca9a0bc734090164a%7C0%7C0%7C637928996967957422%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&amp;sdata=EDrxHVFsX3AQrfm6QnWUk2dFykR9wZsOEq1%2Fx8JS42U%3D&amp;reserved=0\" target=\"_blank\" rel=\"noopener noreferrer\" data-auth=\"Verified\" data-linkindex=\"1\" data-ogsc=\"\">https:\/\/www.eventbrite.co.uk\/e\/jobs-to-be-done-designing-products-and-services-your-customers-really-need-registration-369104961877<\/a><\/span><\/b><b><\/b><\/p><p data-ogsb=\"white\"><span data-ogsc=\"black\">This event is funded through European Regional Development Funding and is open to Cumbrian SMEs only. ERDF eligibility rules apply, for more information please contact\u00a0<b><a href=\"mailto:sarah.allison@cumbria.ac.uk\" target=\"_blank\" rel=\"noopener noreferrer\" data-auth=\"NotApplicable\" data-linkindex=\"2\" data-ogsc=\"\">sarah.allison@cumbria.ac.uk<\/a><\/b><\/span><\/p><p data-ogsb=\"white\"><b><span data-ogsc=\"black\">This event is for SMEs based in Cumbria with less than 250 FTE employees, turnover less than 50m euros, balance sheet total less than 43m euros.<\/span><\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-899098c elementor-widget elementor-widget-image\" data-id=\"899098c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"720\" height=\"78\" src=\"http:\/\/wp.lancs.ac.uk\/cumbriainnovations\/files\/2022\/05\/4logos.png\" class=\"attachment-large size-large wp-image-7403\" alt=\"\" srcset=\"http:\/\/wp.lancs.ac.uk\/cumbriainnovations\/files\/2022\/05\/4logos.png 720w, http:\/\/wp.lancs.ac.uk\/cumbriainnovations\/files\/2022\/05\/4logos-300x33.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p class=\"excerpt\">Jobs To Be Done: Designing Products and Services Your Customers Really Need \u00a0 Tuesday 26th July 2022 | 9:00am \u2013 17:00pm\u00a0 \u00a0Why do certain products and services just click with customers? We&#8217;ll explore the secret behind modern start-up success. Why do certain products and services just click with customers? The secret behind modern start-up success [&hellip;]<\/p>\n","protected":false},"author":439,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9],"tags":[],"class_list":["post-7398","post","type-post","status-publish","format-standard","hentry","category-events-archive"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9sWnU-1Vk","_links":{"self":[{"href":"http:\/\/wp.lancs.ac.uk\/cumbriainnovations\/wp-json\/wp\/v2\/posts\/7398","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/wp.lancs.ac.uk\/cumbriainnovations\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/wp.lancs.ac.uk\/cumbriainnovations\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/wp.lancs.ac.uk\/cumbriainnovations\/wp-json\/wp\/v2\/users\/439"}],"replies":[{"embeddable":true,"href":"http:\/\/wp.lancs.ac.uk\/cumbriainnovations\/wp-json\/wp\/v2\/comments?post=7398"}],"version-history":[{"count":10,"href":"http:\/\/wp.lancs.ac.uk\/cumbriainnovations\/wp-json\/wp\/v2\/posts\/7398\/revisions"}],"predecessor-version":[{"id":7409,"href":"http:\/\/wp.lancs.ac.uk\/cumbriainnovations\/wp-json\/wp\/v2\/posts\/7398\/revisions\/7409"}],"wp:attachment":[{"href":"http:\/\/wp.lancs.ac.uk\/cumbriainnovations\/wp-json\/wp\/v2\/media?parent=7398"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/wp.lancs.ac.uk\/cumbriainnovations\/wp-json\/wp\/v2\/categories?post=7398"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/wp.lancs.ac.uk\/cumbriainnovations\/wp-json\/wp\/v2\/tags?post=7398"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}