{"id":7274,"date":"2022-01-21T14:21:43","date_gmt":"2022-01-21T14:21:43","guid":{"rendered":"http:\/\/wp.lancs.ac.uk\/cumbriainnovations\/?p=7274"},"modified":"2022-05-30T11:06:22","modified_gmt":"2022-05-30T11:06:22","slug":"effective-marketing-for-smes","status":"publish","type":"post","link":"http:\/\/wp.lancs.ac.uk\/cumbriainnovations\/2022\/01\/21\/effective-marketing-for-smes\/","title":{"rendered":"Effective Marketing for SMEs"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7274\" class=\"elementor elementor-7274\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f3335ae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f3335ae\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a40f105\" data-id=\"a40f105\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-232840e elementor-widget elementor-widget-text-editor\" data-id=\"232840e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"font-size: 24pt\">Effective Marketing for SMEs<\/span><\/h2><p>\u00a0<\/p><h2>Friday 4th February 2022 | 9:30am \u2013 4:30pm\u00a0<br \/>People First Conference Centre, Carlisle<\/h2><p>This session will teach you how to develop a marketing plan that aligns with your company strategy. The aim is to give you actionable tools that will help you develop focussed and effective marketing specific to your company.<\/p><h3>Who is it for?<\/h3><p>SMEs that have a good understanding of their product and market but feel their marketing could be better.<\/p><p>Topics covered:<\/p><ul><li>Identifying a unique value proposition that delivers competitive advantage<\/li><li>Translating your strategy into marketing materials<\/li><li>Digital marketing<\/li><\/ul><p>This event is for SMEs based in Cumbria with less than 250 FTE employees, turnover less than 50m euros, balance sheet total less than 43m euros.<\/p><h3>Session takeaway:<\/h3><p>An understanding of what makes your company unique and why customers choose you over your competition. A plan of how to use this knowledge to target more customers.<\/p><h3>This session is:<\/h3><p>\u2022 A strategy-focussed workshop, specific to your company, that will deliver long-term value in your marketing.<\/p><h3>This session isn\u2019t:<\/h3><p>\u2022 A series of generic presentations on how to create Google adverts!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a712fb elementor-widget elementor-widget-button\" data-id=\"3a712fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.eventbrite.co.uk\/e\/effective-marketing-for-smes-registration-243563644417\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Book your place now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3be5057 elementor-widget elementor-widget-spacer\" data-id=\"3be5057\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p class=\"excerpt\">Effective Marketing for SMEs \u00a0 Friday 4th February 2022 | 9:30am \u2013 4:30pm\u00a0People First Conference Centre, Carlisle This session will teach you how to develop a marketing plan that aligns with your company strategy. The aim is to give you actionable tools that will help you develop focussed and effective marketing specific to your company. [&hellip;]<\/p>\n","protected":false},"author":439,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9],"tags":[],"class_list":["post-7274","post","type-post","status-publish","format-standard","hentry","category-events-archive"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9sWnU-1Tk","_links":{"self":[{"href":"http:\/\/wp.lancs.ac.uk\/cumbriainnovations\/wp-json\/wp\/v2\/posts\/7274","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/wp.lancs.ac.uk\/cumbriainnovations\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/wp.lancs.ac.uk\/cumbriainnovations\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/wp.lancs.ac.uk\/cumbriainnovations\/wp-json\/wp\/v2\/users\/439"}],"replies":[{"embeddable":true,"href":"http:\/\/wp.lancs.ac.uk\/cumbriainnovations\/wp-json\/wp\/v2\/comments?post=7274"}],"version-history":[{"count":53,"href":"http:\/\/wp.lancs.ac.uk\/cumbriainnovations\/wp-json\/wp\/v2\/posts\/7274\/revisions"}],"predecessor-version":[{"id":7350,"href":"http:\/\/wp.lancs.ac.uk\/cumbriainnovations\/wp-json\/wp\/v2\/posts\/7274\/revisions\/7350"}],"wp:attachment":[{"href":"http:\/\/wp.lancs.ac.uk\/cumbriainnovations\/wp-json\/wp\/v2\/media?parent=7274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/wp.lancs.ac.uk\/cumbriainnovations\/wp-json\/wp\/v2\/categories?post=7274"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/wp.lancs.ac.uk\/cumbriainnovations\/wp-json\/wp\/v2\/tags?post=7274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}