{"id":5109,"date":"2018-09-25T15:05:51","date_gmt":"2018-09-25T15:05:51","guid":{"rendered":"http:\/\/wp.lancs.ac.uk\/cumbriainnovations\/?p=5109"},"modified":"2021-05-12T12:06:43","modified_gmt":"2021-05-12T12:06:43","slug":"marketing","status":"publish","type":"post","link":"http:\/\/wp.lancs.ac.uk\/cumbriainnovations\/2018\/09\/25\/marketing\/","title":{"rendered":"Marketing"},"content":{"rendered":"<p><strong>13th Jun 2019 \u2013 University of Cumbria, Carlisle.<\/strong><\/p>\n<p>Opens with a simple explanation of the criticality of marketing; (you\u2019ll understand why it\u2019s even more important than sales!). Delegates will then go on to develop and test the fundamental concepts that underpin the branding of their innovative new product or company. The session concludes with a simple strategy session to develop a marketing plan that can be executed by a new company on a tiny budget<\/p>\n","protected":false},"excerpt":{"rendered":"<p class=\"excerpt\">13th Jun 2019 \u2013 University of Cumbria, Carlisle. Opens with a simple explanation of the criticality of marketing; (you\u2019ll understand why it\u2019s even more important than sales!). Delegates will then go on to develop and test the fundamental concepts that underpin the branding of their innovative new product or company. The session concludes with a [&hellip;]<\/p>\n","protected":false},"author":439,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9],"tags":[],"class_list":["post-5109","post","type-post","status-publish","format-standard","hentry","category-events-archive"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9sWnU-1kp","_links":{"self":[{"href":"http:\/\/wp.lancs.ac.uk\/cumbriainnovations\/wp-json\/wp\/v2\/posts\/5109","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/wp.lancs.ac.uk\/cumbriainnovations\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/wp.lancs.ac.uk\/cumbriainnovations\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/wp.lancs.ac.uk\/cumbriainnovations\/wp-json\/wp\/v2\/users\/439"}],"replies":[{"embeddable":true,"href":"http:\/\/wp.lancs.ac.uk\/cumbriainnovations\/wp-json\/wp\/v2\/comments?post=5109"}],"version-history":[{"count":1,"href":"http:\/\/wp.lancs.ac.uk\/cumbriainnovations\/wp-json\/wp\/v2\/posts\/5109\/revisions"}],"predecessor-version":[{"id":5110,"href":"http:\/\/wp.lancs.ac.uk\/cumbriainnovations\/wp-json\/wp\/v2\/posts\/5109\/revisions\/5110"}],"wp:attachment":[{"href":"http:\/\/wp.lancs.ac.uk\/cumbriainnovations\/wp-json\/wp\/v2\/media?parent=5109"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/wp.lancs.ac.uk\/cumbriainnovations\/wp-json\/wp\/v2\/categories?post=5109"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/wp.lancs.ac.uk\/cumbriainnovations\/wp-json\/wp\/v2\/tags?post=5109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}