{"id":4416,"date":"2017-10-26T10:05:57","date_gmt":"2017-10-26T10:05:57","guid":{"rendered":"http:\/\/wp.lancs.ac.uk\/cumbriainnovations\/?p=4416"},"modified":"2018-01-31T16:21:27","modified_gmt":"2018-01-31T16:21:27","slug":"managing-your-message","status":"publish","type":"post","link":"http:\/\/wp.lancs.ac.uk\/cumbriainnovations\/2017\/10\/26\/managing-your-message\/","title":{"rendered":"Managing your Message"},"content":{"rendered":"<p><strong>12th Dec 2017 \u2013 Barrow-in-Furness, venue TBC<\/strong><\/p>\n<p>This workshop opens with a simple explanation of the criticality of marketing, where you\u2019ll understand why it\u2019s even more important than sales. Delegates will then go on to develop and test the fundamental concepts that underpin the branding of their innovative new product or company. The session concludes with a simple strategy session to develop a marketing plan that can be executed by a new company on a tiny budget.<\/p>\n","protected":false},"excerpt":{"rendered":"<p class=\"excerpt\">12th Dec 2017 \u2013 Barrow-in-Furness, venue TBC This workshop opens with a simple explanation of the criticality of marketing, where you\u2019ll understand why it\u2019s even more important than sales. Delegates will then go on to develop and test the fundamental concepts that underpin the branding of their innovative new product or company. The session concludes [&hellip;]<\/p>\n","protected":false},"author":439,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[9],"tags":[],"class_list":["post-4416","post","type-post","status-publish","format-standard","hentry","category-events-archive"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9sWnU-19e","_links":{"self":[{"href":"http:\/\/wp.lancs.ac.uk\/cumbriainnovations\/wp-json\/wp\/v2\/posts\/4416","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/wp.lancs.ac.uk\/cumbriainnovations\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/wp.lancs.ac.uk\/cumbriainnovations\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/wp.lancs.ac.uk\/cumbriainnovations\/wp-json\/wp\/v2\/users\/439"}],"replies":[{"embeddable":true,"href":"http:\/\/wp.lancs.ac.uk\/cumbriainnovations\/wp-json\/wp\/v2\/comments?post=4416"}],"version-history":[{"count":1,"href":"http:\/\/wp.lancs.ac.uk\/cumbriainnovations\/wp-json\/wp\/v2\/posts\/4416\/revisions"}],"predecessor-version":[{"id":4417,"href":"http:\/\/wp.lancs.ac.uk\/cumbriainnovations\/wp-json\/wp\/v2\/posts\/4416\/revisions\/4417"}],"wp:attachment":[{"href":"http:\/\/wp.lancs.ac.uk\/cumbriainnovations\/wp-json\/wp\/v2\/media?parent=4416"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/wp.lancs.ac.uk\/cumbriainnovations\/wp-json\/wp\/v2\/categories?post=4416"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/wp.lancs.ac.uk\/cumbriainnovations\/wp-json\/wp\/v2\/tags?post=4416"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}