A series of practical workshops designed to help business leaders gain the tools to shape innovative business ideas. From concept through to commercialisation, these workshops will equip businesses with the necessary skills and knowledge needed for today’s ever competitive market.
Business leaders can mix and match in topic areas of interest depending on where they are on the innovation journey. Businesses are required to attend at least 2 workshops of their choice over a 12-month period. Workshops will be tailored around needs and demand from participating businesses and will encourage networking between participants.
Financing Innovation – University of Cumbria, Paternoster Row Campus, Carlisle
15th November 2017
This workshop focuses on business finance fundamentals and how small companies can finance innovation. It explains how to forecast your future financial requirements and then explores the different forms of funding required to finance your innovation. We explain the mechanics of investment (it’s not like Dragons’ Den!), grant funding and other sources of working capital and the consequences and obligations associated with raising investment.
Managing your Message – Barrow-in-Furness, venue TBC
12th Dec 2017
This workshop opens with a simple explanation of the criticality of marketing, where you’ll understand why it’s even more important than sales. Delegates will then go on to develop and test the fundamental concepts that underpin the branding of their innovative new product or company. The session concludes with a simple strategy session to develop a marketing plan that can be executed by a new company on a tiny budget.
Sales & Marketing – University of Cumbria, Brampton Road Campus, Carlisle
18th Jan 2018
This workshop illustrates the critical dependence of sales on both marketing and on effective planning. There are sessions on:
Building, Managing and Presenting your IP and Assets – Energus, Lillyhall, Workington
19th April 2018
This workshop illustrates how to create radically different and very effective presentations that allow them to take control of a pitch or a presentation. It is followed by a session showing them how to deal with hostile Q&A. These sessions require around two hours preparation beforehand. On day three we delve into the various strategies that can be used to protect all kinds of Intellectual Property and how to weave an affordable plan to protect the company’s most valuable assets.
Business Development and Developing the Business (two day programme) – University of Cumbria, Ambleside Campus
4th July and 28th September 2018
A half-day session to provide an understanding of the purpose, function and standard of the Business Plans that are required to create, fund and build a new company.
Al Wilson is the Managing Director at The Centre for Leadership Performance a not-for-profit private limited company working to develop Cumbria’s leaders for today and tomorrow. Al has spent the last 25 years delivering leadership and personal development programmes in the corporate, public and third sector. He believes that leadership has the potential to make a positive difference to organisations, people and communities and he has a passion to help and support people to grow, learn and develop.
Alister Minty has more than 20 years’ experience in Business Development and International Sales, including 3 years in USA and 6 years in Japan where he sold $M internet video technology licenses to camera OEMs. His licensee customers include Matsushita, Toshiba, Canon, JVC, Ikegami, Honeywell and Cirrus Logic. He is currently Chairman of a biotech instrumentation start-up.
Frank Allison from FIS360 Ltd. has a focus and track record of working with and supporting entrepreneurs at all stages of the commercialisation process.
Gordon Short from Entrepreneur Business School Ltd. (EBS) is a privately held company which delivers Guided Entrepreneurship training for innovation driven businesses.
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